As you may know, part of our service at Real Strategix is to provide temporary recruitment to Real Estate agencies and onsite managers.  We perform all our checks as you would a tenant, or employing someone yourself. We have our own 100-point system and one of them is social media.  When I say social media – I mean everything on the big, bad web.

We put your name into Google and you would be surprised what comes up.  We have had people apply for jobs that have no mention of working at a “particular” real estate on their resume, but this agency still has them listed in the back end of their” about us” page of the website.  Personally, I worked for a company many years ago, and if you type my name in I am not listed in “about us” or “our team” but I come up in staff photos from Christmas parties, in blogs, and also in the backend of the “about us”.  I am more than happy for that, and by the way it is purely an example.  Do it yourself and see what you find.  Set up a Google alert too – that will take longer to explain, but you can see what people are saying about you, or to you.

Facebook – the WORST culprit for you – the best for any employer!  Make your page private.  We have had many candidates that we search, who have their name, and a strange name in brackets under it.  For example: Mary Rose (perfect princess).   I have, on a few occasions, then entered the words (perfect princess) into the search engine, and low and behold Mary Rose has a talent for other things that men pay money to see (that was an example, by the way, just to clarify).  People are not silly, and these days you cannot escape social media. Even if you try to, people will TAG you in the drunken photos. Facebook has the ability that requires you to “accept” being tagged in photos.  My one rule – no DRUNK posting!  In fact, don’t touch your phone while drinking!

You might want all of your Instagram followers to see you as a model, and holding up a bottle of protein powder.  This might get you sponsors, however WE also see this!  We can, therefore, see how drunk you got last Saturday night, and what people are commenting back to you.  Many employers have absolutely no problem with weekend shenanigans – we have all done it – all been there (I was just fortunate that social media didn’t exist when I was 18).  Just remember, that even though it is in “your time” it does, unfortunately, open you up to be judged before you have walked into the interview.

If you are a BDM, Business professional, agent, trainer – why not have TWO Facebook profiles.  I do – one to follow all my sporting teams, my sons football, my daughter’s gymnastics, and become a member of my own gyms personal group; but everything else in my life relates to my working life.  I actually now find I use this profile more.  Just remember which one you are posting on!

Lauren Kropp

Director – Real Strategix


What is bullying? Everyone’s definition of bullying is different.  Wikipedia says as follows:

Bullying is the use of force, threat, or coercion to abuse, intimidate, or aggressively dominate others. The behaviour is often repeated and habitual. One essential prerequisite is the perception, by the bully or by others, of an imbalance of social or physical power, which distinguishes bullying from conflict.

Many of us have children and the bullying that occurs at schools today astounds me.  From verbal threats to physical attacks.  We all are asking “why is it getting worse?”  I don’t remember it being this bad when we were kids.

We can blame that fact that our children are getting older “quicker”.  Some of the things my 8-year-old comes home and tells me are things that I was saying when I was 15, not 8.  Where are they learning this – at school – at their PCYC – on the internet?

This could very well be true, but we learn by example. We learn by what has happened to us as children, and how NOT to treat children, or we teach our children how to behave as humanitarians.

This carries over to the workplace, and I, myself, am guilty of this as I am sure all of you are too, but simply not aware.  We come home at night and grab a glass of wine, and sit with our partners talking about our day, which sometimes involves talking about certain co-workers that have not met deadlines, not performed, or simply drove you to drink the entire bottle of wine.  Our children may be watching the TV, but they hear everything.  They think it is ok to talk about someone behind their back but do not have the filter that we have learnt, through age, to keep it behind closed doors.  Yes, we are telling our partners as a vent, but the children do not know this. They then think that it must be ok to talk about people behind each other’s backs.  Which then gets carried to the playground, which in turn creates a ripple effect that we now refer to as “bullying”.

We all have worked with that one person that sits at the office desk, or the lunch room, and speaks crudely about the “boss”, and then when the boss walks in and he/she says, “Hi boss how is your day”?  The moment the boss leaves he/she giggles and resumes speaking ill of the boss behind his/her back.  This is workplace bullying.  Someone will tell the boss – which again causes the ripple effect.  The difference is that we, as adults, in such a workplace situation can rid ourselves of these people. However, our children do not have the emotional intellect to do so.

Workplace bullying is therefore, unintentionally, being carried into our homes as we speak ill of our colleagues, and setting an example of poor behaviour to our children in allowing them to think it is OK.

Many people think of bullying as physical – “No boss I didn’t hit Tim with the stapler, I simply told him he was not smart enough to do the task at hand.”  What hurts Tim more?

We must be more mindful of what we say, and how we speak of others, to impressionable young children who simply want to be just like mummy and daddy. They are possibly following in our footsteps with behaviours we are setting.

Please be kind to your co-workers!

Lauren Kropp – Director – Real Strategix


When I began Real Strategix 3 years ago, as a first-time business owner I was overwhelmed by the amount of preparation and setup that I had to do.  As most of you know, it was a very stressful time and there was no way I could think about Social Media.

I didn’t know exactly how social media could help my business.  I knew that I needed a business Facebook page and then I would ask all my “friends” to like it.  YAY!  Within a week I had 100 likes on Facebook.

And then it all stopped.

How on earth could I get more “likes” on Facebook?

It was great that my aunty, mother- in- law and the neighbour down the road liked my business page. But in showing me support, does that mean they need Temporary Property Managers or Consulting?  What exactly is the point of liking my page outside showing their unconditional support?

I found Facebook groups where if you join, tag your business and like their page, they would like your page as well. EXCELLENT! Now I had 200 “likes” from all over the world. However, I still had dubious likes from people who would not be interested in our services.

It was then that I was advised by a contact to set up a “Personal Business Profile”. This way, people I knew in the real estate industry would friend me and we could like each other’s page. WOW – another 50 likes; this time GENUINE in nature.

I cannot tell you the amount of assignments we have been given due to the power of social media.  Just last week, I was personally tagged 7 times in one post for someone needing assistance in our area of expertise.  This was extremely humbling and to be honest, darn right satisfying. To top it off, we were awarded the assignment by the client!

I would much prefer to have a smaller number of genuine likes on our Facebook page than have a large number of followers that would have eventually blocked our posts.  Wouldn’t you?

Lauren Kropp – Director