This day and age if you are not utilising Facebook to promote your business you are greatly behind the times.  I am sure some of you think that you honestly do not have time for this as well as running your business.

You need to make the time.  Our business has doubled in clients over the past 2 years purely due to either word of mouth referrals on Facebook as that is the ONLY way we advertise.

We do not pay for advertising for our temp or consulting services anywhere else.  I may place a Facebook ad once every 4 months to generate more interest surrounding our page with a maximum spend of $75 however other than that our marketing team and myself “stalk” people on Facebook.  In a nice way – let me explain what I mean by that.

Assuming that you are in Real Estate if you are reading this; Sales or Property Management, you have a much easier target audience than we do as EVERYONE is your client.   Everyone will need a home to buy or rent or sell at some stage.  We naturally need to find employees of agencies preferably decision makers to “like” our page and interact with us on social media.

You can “Friend” anyone and it does not necessarily have to be people in your local area as many of you know investors do not necessarily reside near their properties.

  1. Start with your buy, swap and sell groups – join these if you haven’t already as they are generally near your area and could potentially become clients in some form at a later date.
  2. Join in community projects & markets and “like” their pages and again you will find more people to interact with.
  3. EVENTS – monitor the events near your area that are listed on Facebook to find more locals near your core area/s.
  4. Comment or like people’s posts and click on the links if they have posted videos as Facebook knows if you are simply scrolling and not interacting with your news feed and will therefore not allow your posts to pop up on as many people’s feeds as you would like.
  5. If you are wanting more people to see your posts you need to ask your team to “like”, “comment” and “share” your posts when they see them. Every time someone interacts with your post by doing one of these your post will go back up the top of the news feed.  We have found that if we post on Facebook and a few people comment that throughout the day we will schedule our replies or likes to their comments a few hours apart as that will then generate more audience interaction and eyes on the post.  The post will then appear at the top of the news feed at least 3 times more that day in return more people will see it.
  6. One final tip – DO NOT friend request more than 10-15 people per day as Facebook will know that they could not possibly be all genuine friends and may block you or give you a warning.

I hope this article has helped you in some way to GET WITH THE TIMES and utilise this free social media platform more often to assist your business.

We offer training in this if anyone is interested please don’t hesitate to contact us.

Lauren Kropp – Director.


15 years ago, there was no such title as “Business Development Manager or Business Development Officer”, and really – what is the difference between those 2 titles anyway?  Another one I like is Client Services Officer, or New Business Consultant.  These titles are simply that – titles.  In most instances, you can choose which you feel is more appropriate.  However, the role is the same and the end goal is identical: to get new listings for the Property Management department.

Each agency will have different techniques, systems, documents, and procedures for you to follow. But, the best way of advertising your services are often missed and not included in these areas mentioned.  It is free, and adds far more punch to any letter or email.  What is it?

Social media.

The BEST form of adverting and interacting with your audience.  You may think – “yes, I do this, I post on Facebook”, but what you are forgetting is ‘so does everyone else’.  A few tips and tricks for you to follow, to stand out:

  • You MUST think outside the box and be entertaining. A picture of a house and a caption saying “just listed $350 per week perfect for family“is simply not enough these days to catch someone’s eye.  Why not add a picture of a person screaming in joy and jumping in the background with a caption “OMG I found my next home” – the OMG must be eye catching, to make the audience stop and read the post.  Posts like these will take extra time to create but you will generally get 25% more audience attention, and more likes.
  • More likes – Just this week I posted one entertaining item, that wasn’t even about real estate, that had 67 post views. All it took was for 1 person to tag a friend in that post (as she found it funny) and it immediately jumped to 364 views and one of those new viewers also tagged one person and the post had 843 views.  From this post, instantly we had 8 more people “like” our page.  8/843 is not a lot you may think; however it is 8 more than yesterday.
  • Genuine likes – Having grandma and your aunty like your page is fantastic support but ‘are they really your target audience’, you may think. In the Real Estate world – everyone is your target audience, everyone needs a home whether it be to buy or rent, live in or as an investment, holiday home or for a friend – all likes in this industry are genuine.  For BDM’s and salespeople don’t forget to include “agency tenants” as your target audience. These tenants will hopefully eventually buy a home and if you treat them well it will be with you.
  • One person – that is all it takes to generate more audience interaction. Why not ask your staff members to also “like”, share or tag people in your posts?  Remember that Facebook, Instagram, and Linked In all work the same way that any audience interaction takes that particular post to the top of the news feed so if you spread this out throughout the day your post will keep being put to the top of the news feed.
  • Finding people to like your page – This is time consuming, but social media pages have a “search” filter where you can search not only for a person’s name but their email address and mobile phone number. When consulting we advise people to outsource this task, or have a receptionist spend 1 hour per day adding tenants and contacts from their CRM to the social media pages.  In most instances, the person has to accept your request, so if you find someone on a page remember this does not necessarily mean they will accept your offer, but you have at least touched base with them and made them aware that you would like them to keep up to date on agency activity.

Real Strategix have more tips and tricks in relation to social media and gaining new business interaction, plus we also offer assistance in creating your social media images and a complimentary marketing plan if you do not have the time to create them yourself.

Lauren Kropp

Director

Real Strategix

 


As you may know, part of our service at Real Strategix is to provide temporary recruitment to Real Estate agencies and onsite managers.  We perform all our checks as you would a tenant, or employing someone yourself. We have our own 100-point system and one of them is social media.  When I say social media – I mean everything on the big, bad web.

We put your name into Google and you would be surprised what comes up.  We have had people apply for jobs that have no mention of working at a “particular” real estate on their resume, but this agency still has them listed in the back end of their” about us” page of the website.  Personally, I worked for a company many years ago, and if you type my name in I am not listed in “about us” or “our team” but I come up in staff photos from Christmas parties, in blogs, and also in the backend of the “about us”.  I am more than happy for that, and by the way it is purely an example.  Do it yourself and see what you find.  Set up a Google alert too – that will take longer to explain, but you can see what people are saying about you, or to you.

Facebook – the WORST culprit for you – the best for any employer!  Make your page private.  We have had many candidates that we search, who have their name, and a strange name in brackets under it.  For example: Mary Rose (perfect princess).   I have, on a few occasions, then entered the words (perfect princess) into the search engine, and low and behold Mary Rose has a talent for other things that men pay money to see (that was an example, by the way, just to clarify).  People are not silly, and these days you cannot escape social media. Even if you try to, people will TAG you in the drunken photos. Facebook has the ability that requires you to “accept” being tagged in photos.  My one rule – no DRUNK posting!  In fact, don’t touch your phone while drinking!

You might want all of your Instagram followers to see you as a model, and holding up a bottle of protein powder.  This might get you sponsors, however WE also see this!  We can, therefore, see how drunk you got last Saturday night, and what people are commenting back to you.  Many employers have absolutely no problem with weekend shenanigans – we have all done it – all been there (I was just fortunate that social media didn’t exist when I was 18).  Just remember, that even though it is in “your time” it does, unfortunately, open you up to be judged before you have walked into the interview.

If you are a BDM, Business professional, agent, trainer – why not have TWO Facebook profiles.  I do – one to follow all my sporting teams, my sons football, my daughter’s gymnastics, and become a member of my own gyms personal group; but everything else in my life relates to my working life.  I actually now find I use this profile more.  Just remember which one you are posting on!

Lauren Kropp

Director – Real Strategix


What is bullying? Everyone’s definition of bullying is different.  Wikipedia says as follows:

Bullying is the use of force, threat, or coercion to abuse, intimidate, or aggressively dominate others. The behaviour is often repeated and habitual. One essential prerequisite is the perception, by the bully or by others, of an imbalance of social or physical power, which distinguishes bullying from conflict.

Many of us have children and the bullying that occurs at schools today astounds me.  From verbal threats to physical attacks.  We all are asking “why is it getting worse?”  I don’t remember it being this bad when we were kids.

We can blame that fact that our children are getting older “quicker”.  Some of the things my 8-year-old comes home and tells me are things that I was saying when I was 15, not 8.  Where are they learning this – at school – at their PCYC – on the internet?

This could very well be true, but we learn by example. We learn by what has happened to us as children, and how NOT to treat children, or we teach our children how to behave as humanitarians.

This carries over to the workplace, and I, myself, am guilty of this as I am sure all of you are too, but simply not aware.  We come home at night and grab a glass of wine, and sit with our partners talking about our day, which sometimes involves talking about certain co-workers that have not met deadlines, not performed, or simply drove you to drink the entire bottle of wine.  Our children may be watching the TV, but they hear everything.  They think it is ok to talk about someone behind their back but do not have the filter that we have learnt, through age, to keep it behind closed doors.  Yes, we are telling our partners as a vent, but the children do not know this. They then think that it must be ok to talk about people behind each other’s backs.  Which then gets carried to the playground, which in turn creates a ripple effect that we now refer to as “bullying”.

We all have worked with that one person that sits at the office desk, or the lunch room, and speaks crudely about the “boss”, and then when the boss walks in and he/she says, “Hi boss how is your day”?  The moment the boss leaves he/she giggles and resumes speaking ill of the boss behind his/her back.  This is workplace bullying.  Someone will tell the boss – which again causes the ripple effect.  The difference is that we, as adults, in such a workplace situation can rid ourselves of these people. However, our children do not have the emotional intellect to do so.

Workplace bullying is therefore, unintentionally, being carried into our homes as we speak ill of our colleagues, and setting an example of poor behaviour to our children in allowing them to think it is OK.

Many people think of bullying as physical – “No boss I didn’t hit Tim with the stapler, I simply told him he was not smart enough to do the task at hand.”  What hurts Tim more?

We must be more mindful of what we say, and how we speak of others, to impressionable young children who simply want to be just like mummy and daddy. They are possibly following in our footsteps with behaviours we are setting.

Please be kind to your co-workers!

Lauren Kropp – Director – Real Strategix


When I began Real Strategix 3 years ago, as a first-time business owner I was overwhelmed by the amount of preparation and setup that I had to do.  As most of you know, it was a very stressful time and there was no way I could think about Social Media.

I didn’t know exactly how social media could help my business.  I knew that I needed a business Facebook page and then I would ask all my “friends” to like it.  YAY!  Within a week I had 100 likes on Facebook.

And then it all stopped.

How on earth could I get more “likes” on Facebook?

It was great that my aunty, mother- in- law and the neighbour down the road liked my business page. But in showing me support, does that mean they need Temporary Property Managers or Consulting?  What exactly is the point of liking my page outside showing their unconditional support?

I found Facebook groups where if you join, tag your business and like their page, they would like your page as well. EXCELLENT! Now I had 200 “likes” from all over the world. However, I still had dubious likes from people who would not be interested in our services.

It was then that I was advised by a contact to set up a “Personal Business Profile”. This way, people I knew in the real estate industry would friend me and we could like each other’s page. WOW – another 50 likes; this time GENUINE in nature.

I cannot tell you the amount of assignments we have been given due to the power of social media.  Just last week, I was personally tagged 7 times in one post for someone needing assistance in our area of expertise.  This was extremely humbling and to be honest, darn right satisfying. To top it off, we were awarded the assignment by the client!

I would much prefer to have a smaller number of genuine likes on our Facebook page than have a large number of followers that would have eventually blocked our posts.  Wouldn’t you?

Lauren Kropp – Director