As you may know, part of our service at Real Strategix is to provide temporary recruitment to Real Estate agencies and onsite managers. We perform all our checks as you would a tenant, or employing someone yourself. We have our own 100-point system and one of them is social media. When I say social media – I mean everything on the big, bad web.
We put your name into Google and you would be surprised what comes up. We have had people apply for jobs that have no mention of working at a “particular” real estate on their resume, but this agency still has them listed in the back end of their” about us” page of the website. Personally, I worked for a company many years ago, and if you type my name in I am not listed in “about us” or “our team” but I come up in staff photos from Christmas parties, in blogs, and also in the backend of the “about us”. I am more than happy for that, and by the way it is purely an example. Do it yourself and see what you find. Set up a Google alert too – that will take longer to explain, but you can see what people are saying about you, or to you.
Facebook – the WORST culprit for you – the best for any employer! Make your page private. We have had many candidates that we search, who have their name, and a strange name in brackets under it. For example: Mary Rose (perfect princess). I have, on a few occasions, then entered the words (perfect princess) into the search engine, and low and behold Mary Rose has a talent for other things that men pay money to see (that was an example, by the way, just to clarify). People are not silly, and these days you cannot escape social media. Even if you try to, people will TAG you in the drunken photos. Facebook has the ability that requires you to “accept” being tagged in photos. My one rule – no DRUNK posting! In fact, don’t touch your phone while drinking!
You might want all of your Instagram followers to see you as a model, and holding up a bottle of protein powder. This might get you sponsors, however WE also see this! We can, therefore, see how drunk you got last Saturday night, and what people are commenting back to you. Many employers have absolutely no problem with weekend shenanigans – we have all done it – all been there (I was just fortunate that social media didn’t exist when I was 18). Just remember, that even though it is in “your time” it does, unfortunately, open you up to be judged before you have walked into the interview.
If you are a BDM, Business professional, agent, trainer – why not have TWO Facebook profiles. I do – one to follow all my sporting teams, my sons football, my daughter’s gymnastics, and become a member of my own gyms personal group; but everything else in my life relates to my working life. I actually now find I use this profile more. Just remember which one you are posting on!
Director – Real Strategix